IDENTITY + SYMBOLS
The following are logo's I was assigned to design as an Art Director. The logo's shown below mostly went through your average 1-2 month setting.
With about 3-5 revisions meeting the clients criteria. The goal of the designs was to create a logo that easily translated what the criteria needed.
CBSSports.com
The client CBS Sports needed a logo that could help communicate basketball in a new look that didn't borrow too much from the original CBS logo "Eye". The client still wanted some reference to CBS but also have a distinct separate look.
LOVE : FROM CAVE TO KEYBOARD
The goal for this project was to design a logo that didn't feel too elementary/unrefined. In addition Pepsi wanted the use of there Pepsimoji heart. In the end this logo was to be used as a logo for a museum exhibit exploring the history of non-verbal communication in a new interactive exhibit
HBO Mini Series
HBO needed a logo for there new mini series genre in their collection of shows. It needed to emphasize the difference between your regular series and it being a miniseries.
Epic Comic Box
ECB wanted a logo that would showcase the main idea behind there Epic Comic Box. The question then became how to design a logo for a genre so colorful and action packed yet retaining it's own identity in a sea of subscription box companies.
BLOSSOM RESTAURANT
A Los Angeles restaurateur Duc Pham needed a revised logo as well as a revised website. What translated was a logo and a website that showcased the beauty of Duc Phams intent. The logo is shown in black but originally designed as a blind emboss on his business cards and website. For more imagery please take a look in the actual project page.